The BC Consulting team is always busy bringing ideas and marketing know how to the industry. Here’s where you’ll find us next. Now, how about we come and chat with your people?
Published on CUES CU Management
Though our original vision for 2020 has been greatly altered, we have learned a lot about how our members behave and feel regarding their finances. What is the future of the member experience after the pandemic?
Read MorePublished on CUInsight August 5
As we continue to plod along through 2020 with little assurance that business-as-usual will come back any time soon, what can we do to keep serving our members and focus on the health of our credit unions? It’s times like these that make or break member relationships. How do we earn and maintain our members’ trust?
Read MorePublished on CUInsight on May 8
Offering even a small bit of certainty is the best thing your credit union can do to help your members during these uncertain times. Here are three ways to reimagine your member experience with certainty as the focus.
Read MorePublished on CUES CU Management
To ensure your strategy is strategic, plan with purpose. In Competitive Strategy, Michael Porter writes, “The essence of strategy is choosing what not to do.” To truly be strategic in your planning, you need to look up and out.
Read MorePublished on Credit Union Times
How the fraud occurred and who was at fault are less important to maintaining your members’ trust than how you communicate with them. To earn and keep your members’ trust, your credit union must commit to a communication strategy that encourages conversations with your members long before fraud ever occurs.
Read MorePublished on CUNA Magazine
Bryn shared her thoughts in the first of a three-part series on the member experience.
Read MoreCUES Podcast with James Lenz, Episode 55
Bryn discusses strategic planning, the importance of the core elements of strategy, and staying true to them.
Read MorePublished on CUES CU Management
When marketers talk about metrics, often the thought is to put marketing measurements in place to assess your team’s performance. However, with the right metrics in place, you can also assess how your members are performing over time, which could be more important to your credit union’s long-term success.
Read MorePublished on CUES CU Management
Yogi Berra once said “If you don’t know where you’re going, you might wind up someplace else.” This sentiment works well to explain the tenets of integrated branding. If you don’t manage your brand, the marketplace will manage it for you.
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