Registration is open for the CrossState Drive Conference, September 10-12 in Pittsburgh, PA.
This can’t miss future-focused conference is designed to fuel action and accelerate transformation across the credit union landscape. This fall, explore what it means to drive innovation, culture, and engagement at every level of leadership.
From powerful keynotes like Juan Bendana, to breakouts that allow you to choose your lane of focus—CrossState Drive is curated to elevate your thinking and strengthen your impact.
Whether you're a CEO, Board Member, or rising leader, this leadership event is your invitation to build the strategy, mindset, and momentum your credit union needs to thrive in what's ahead.
Join us for our session, MembEr Onboarding: How to be More than a good first date!
Acquiring a new member is no easy feat. You spend precious resources trying to convey the value of your credit union to potential members. When they agree to membership; you are elated! You fantasize about all the products and services they’ll use and how you’ll enjoy a committed, lifetime together. In reality, it doesn’t work out that way at all! Members join and you can’t seem to get beyond the basics.
Let’s think about on-boarding like dating. When a new member joins your credit union, they have just agreed to a first date. In this session you’ll learn how to get the second date, the third and turn that membership into a mutually beneficial and satisfying relationship. We’ll talk on-boarding (and dating) what works, what doesn’t, common challenges, and how to make the most of everyday opportunities.
CrossState Drive is curated to elevate your thinking and strengthen your impact. Whether you're a CEO, Board Member, or rising leader, this leadership event is your invitation to build the strategy, mindset, and momentum your credit union needs to thrive in what's ahead.