THINK BEYOND PINK
The Strategy for Marketing to Women
The pay gap presents challenges for women in all aspects of their financial lives. Despite the gap, women are true financial drivers making the majority of financial decisions in their households and are strongly represented in consumer spending, education and the transfer of wealth. To help make a difference in the financial lives of women, you have to think beyond just coloring your existing products and services pink. In this session, we will discuss how to develop and execute an effective strategy to meet women’s financial needs and position your credit union as a trusted financial partner for generations of women to come.
THE X-FACTOR
The Strategy of Delivering Exceptional Experiences
The masters of retail—think Apple, Disney, Ritz Carlton and Zappos—know that what matters is not simply serving their customers but providing an experience. Consumers today want the X-factor: Personal and memorable experiences. In this session we will examine the science behind the four X-factors of delivering a consistent member experience. You'll have the tools to transition your organization from a service provider to an experience creator.