TruEnergy FCU President and CEO Lynette Smith was featured on episode 26 of The CUInsight Experience podcast. Smith also serves on the boards of the African American Credit Union Coalition and the Metropolitan Area Credit Union Management Association.
This episode explores the complete process of rebranding and determining when it is necessary for a business. They also discuss how to keep smaller credit unions relevant in the current market.
Listen to this episode if rebranding is in your future. The information and insights Lynette shares are invaluable in understanding the requirements and the process. We also discuss keeping smaller credit unions relevant in today’s market. You won’t want to miss this!