Simon Sinek once famously said, “People don’t buy what you do, they buy WHY you do it.” When you think about your credit union and how to increase member satisfaction, loyalty and engagement, the WHY should be your guiding principle. The what is secondary.
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Published on CUNA Magazine
Journey mapping acts as a visualization of your data and informs strategies for deeper relationships.
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Published on CUES CU Management
Is your credit union a good date? Are you onboarding members to trust you and want to commit to a long-term relationship? Chances are your credit union could improve its dating skills.
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