The BC Consulting team is always busy bringing ideas and marketing know how to the industry. Here’s where you’ll find us next. Now, how about we come and chat with your people?
Published on CUInsight November 4
In these times of divergent attitudes, discourse and uncertainty, the credit union focus of “people helping people” is even more important. Here are three areas to concentrate on now to gain and maintain trust and build meaningful and long-lasting relationships.
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Published on CUInsight January 31
As relationships gain in familiarity and comfort, it’s easy for gestures of appreciation and love to dwindle. Life gets more complicated, you get comfortable and there are more demands on your time. Not only does this happen with your personal relationships, but it occurs with your long-time members as well.
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Published on CUES CU Management January 30
I admit, I was a huge fan of the ’90s cult classic television show “The X-Files” and its two lead agents, Dana Scully and Fox Mulder. If you are a growth-minded credit union, you should be on your own search for the truth and specifically looking for the X-factors that will deliver results. In this case, X stands for experience.
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Published on CUInsight
Do your promises match the experience you deliver? Your members’ perception is your reality. Your members might initially just feel annoyed at their interaction with you, but over time, annoyance leads to the impression that it’s hard to do business with your credit union.
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Published on CU Insight
When credit unions began, we were the original financial disruptors. Members would come to us to borrow money to finance cars and homes when traditional financial institution would not lend to them. Today, we often hear that credit unions aren’t relevant to younger generations and the struggle now, is to find ways to keep from becoming a savings club where growth is stagnant.
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Published on CUES CU Management
The idea of using the color pink to target-market to women is not new and likely has some merit, but it’s time that credit unions dig deeper than just the surface color. CUs need to look at the full picture of whether they can meet women’s needs and, perhaps more importantly, help women achieve their financial goals and dreams.
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Published on CUInsight
Credit unions might be not-for-profit cooperatives, but the point of successful marketing is to increase your bottom line by growing your top line.
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Published on CUInsight
Any runner will tell you it doesn’t matter how far or how fast you run, but that you lace up your sneakers and make the choice to do it. While the motivation to run may be varied, to stay healthy, beat stress or an appreciation for the taste of fine wine, it’s the discipline that makes a runner.
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Published on CUNA CU Broadcast Studio
Bryn stopped by the CU Broadcast Studio to discuss how to deliver a consistent member experience to drive growth.
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Published on CUES CU Management
Before you became the captain of your ship, chances are you focused on your individual priorities, then your crew’s priorities, and then your organization’s priorities. You likely spent the majority of your time making sure “your work” got done and that you did it well while hoping to earn a promotion.
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Published on CUInsight
A friend recently shared that her 13-year-old daughter was trying to activate her debit card and the phone prompt asked her to press “pound.” She had to put the phone down and ask her mother what was “pound?” To her daughter, # is a hashtag, she’d never heard it referred to as a pound sign!
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Published on CUINsight
You’re a marketing executive and it’s the beginning of the year. Your plan is to hit the ground running with your newly approved 2018 budget, mass media schedule, the promotional calendar, your credit union’s events, and the social media content wrapped around your incredible, new marketing plan. 2018 is going to be stellar! All that is left to do is to let the results start rolling in.
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Published on CUES CU Management
Mergers are a significant undertaking for most credit unions. If you consider the first year after a merger is like a newly married couple and their families learning to live together, you will be better prepared to ensure that everyone feels comfortable in their new roles.
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Published on CUES CU Management
A good PR strategy is the best way to help you raise awareness of your brand, maintain your relevance, establish credibility and save money. These are all an integral part of achieving growth for your CU. So the next time you listen to the ’80s station, think of the strategic shift that MTV imposed on the music industry and let it be a reminder to you of how powerful a shift in strategy from traditional marketing to an integrated PR and marketing strategy can be for your credit union.
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Published on CUES CU Management
Chemistry earns this title because it connects the other natural sciences, including biology, geology and physics. In the credit union world, it has become clear to me that retail delivery is similar to chemistry, as it combines all the elements of organizational success.
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