The BC Consulting team is always busy bringing ideas and marketing know how to the industry. Here’s where you’ll find us next. Now, how about we come and chat with your people?
Published on CUInsight
A friend recently shared that her 13-year-old daughter was trying to activate her debit card and the phone prompt asked her to press “pound.” She had to put the phone down and ask her mother what was “pound?” To her daughter, # is a hashtag, she’d never heard it referred to as a pound sign!
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You’re a marketing executive and it’s the beginning of the year. Your plan is to hit the ground running with your newly approved 2018 budget, mass media schedule, the promotional calendar, your credit union’s events, and the social media content wrapped around your incredible, new marketing plan. 2018 is going to be stellar! All that is left to do is to let the results start rolling in.
Read MorePublished on CUES CU Management
Mergers are a significant undertaking for most credit unions. If you consider the first year after a merger is like a newly married couple and their families learning to live together, you will be better prepared to ensure that everyone feels comfortable in their new roles.
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Yogi Berra once said “If you don’t know where you’re going, you might wind up someplace else.” This sentiment works well to explain the tenets of integrated branding. If you don’t manage your brand, the marketplace will manage it for you.
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A good PR strategy is the best way to help you raise awareness of your brand, maintain your relevance, establish credibility and save money. These are all an integral part of achieving growth for your CU. So the next time you listen to the ’80s station, think of the strategic shift that MTV imposed on the music industry and let it be a reminder to you of how powerful a shift in strategy from traditional marketing to an integrated PR and marketing strategy can be for your credit union.
Read MorePublished on CUES CU Management
Chemistry earns this title because it connects the other natural sciences, including biology, geology and physics. In the credit union world, it has become clear to me that retail delivery is similar to chemistry, as it combines all the elements of organizational success.
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