STRATEGIC MARKETING

BRAND DEVELOPMENT

A brand is more than just a logo and a tag line. A well-defined brand is the pivotal growth strategy for any organization. Having an integrated brand means that your members easily recognize you from the crowd of providers whether they are walking into a location, calling you on the phone, using a mobile app or interacting with you at a community event. You have an integrated brand if your members can instantly identify who you are and why they should do business with you. Each interaction needs to “feel” consistently like your brand every time a member comes in contact with you. We’ll help you develop your brand and position your organization for growth.

GROWTH STRATEGY

We can help you define the community you’d like to serve and then develop strategies and a plan to best meet that community’s unique needs. Growth comes from setting a strategic course that allows relationships and engagement to deepen overtime and remains unwavering in commitment. We can also help you keep your organization’s strategy and tactics focused so stakeholders aren’t tempted by the latest fad growth tactic.

MEMBER EXPERIENCE

Your members’ perception is your reality. Your attention to even the smallest aspects of the member experience makes a big, positive impression of what it means to be a member of your organization. We can help you define and create strategies for a consistent brand experience at every touch point. Let us help ensure the promises you make and expectations you set, match the reality of the actual member experience.

 MISSION, VISION AND VALUES DEVELOPMENT

We understand that mission, vision and values are the foundation to strategic business decisions and they tell your members and potential members why they should do business with you. They must be the basis for all strategies and initiatives, to ensure that everyone remains on the same page and that all decisions are aligned with your purpose. We can help you refine or define your mission, vision and values that will set the guide lines for growth and development for years to come.

STRATEGIC PLANNING

We can help you with all levels of your strategic planning needs by working with you, your Board and/or your executive team. We can help you discover and document your “why” which will be the foundation of your vision and values. We can help you define and document your ‘what’ which will lead to the call to action in your mission. We can also, create and develop your ‘how’ which will be the foundation of your strategy and tactics to achieve your goals.