The BC Consulting team is always busy bringing ideas and marketing know how to the industry. Here’s where you’ll find us next. Now, how about we come and chat with your people?
Published on CUInsight November 4
In these times of divergent attitudes, discourse and uncertainty, the credit union focus of “people helping people” is even more important. Here are three areas to concentrate on now to gain and maintain trust and build meaningful and long-lasting relationships.
Read MorePublished on CUInsight August 5
As we continue to plod along through 2020 with little assurance that business-as-usual will come back any time soon, what can we do to keep serving our members and focus on the health of our credit unions? It’s times like these that make or break member relationships. How do we earn and maintain our members’ trust?
Read MorePublished on CUInsight on May 8
Offering even a small bit of certainty is the best thing your credit union can do to help your members during these uncertain times. Here are three ways to reimagine your member experience with certainty as the focus.
Read MorePublished on CUInsight January 31
As relationships gain in familiarity and comfort, it’s easy for gestures of appreciation and love to dwindle. Life gets more complicated, you get comfortable and there are more demands on your time. Not only does this happen with your personal relationships, but it occurs with your long-time members as well.
Read MorePublished on CUES CU Management January 30
I admit, I was a huge fan of the ’90s cult classic television show “The X-Files” and its two lead agents, Dana Scully and Fox Mulder. If you are a growth-minded credit union, you should be on your own search for the truth and specifically looking for the X-factors that will deliver results. In this case, X stands for experience.
Read MorePublished on CUInsight
Do your promises match the experience you deliver? Your members’ perception is your reality. Your members might initially just feel annoyed at their interaction with you, but over time, annoyance leads to the impression that it’s hard to do business with your credit union.
Read MorePublished on CUNA Magazine
Journey mapping acts as a visualization of your data and informs strategies for deeper relationships.
Read MorePublished on CUES CU Management
To ensure your strategy is strategic, plan with purpose. In Competitive Strategy, Michael Porter writes, “The essence of strategy is choosing what not to do.” To truly be strategic in your planning, you need to look up and out.
Read MorePublished on Credit Union Times
How the fraud occurred and who was at fault are less important to maintaining your members’ trust than how you communicate with them. To earn and keep your members’ trust, your credit union must commit to a communication strategy that encourages conversations with your members long before fraud ever occurs.
Read MorePublished on CU Insight
When credit unions began, we were the original financial disruptors. Members would come to us to borrow money to finance cars and homes when traditional financial institution would not lend to them. Today, we often hear that credit unions aren’t relevant to younger generations and the struggle now, is to find ways to keep from becoming a savings club where growth is stagnant.
Read MorePublished on CUNA Magazine
Bryn shared her thoughts in the first of a three-part series on the member experience.
Read MorePublished on CUES CU Management
The idea of using the color pink to target-market to women is not new and likely has some merit, but it’s time that credit unions dig deeper than just the surface color. CUs need to look at the full picture of whether they can meet women’s needs and, perhaps more importantly, help women achieve their financial goals and dreams.
Read MorePublished on CUInsight
Credit unions might be not-for-profit cooperatives, but the point of successful marketing is to increase your bottom line by growing your top line.
Read MorePublished on CUInsight
Any runner will tell you it doesn’t matter how far or how fast you run, but that you lace up your sneakers and make the choice to do it. While the motivation to run may be varied, to stay healthy, beat stress or an appreciation for the taste of fine wine, it’s the discipline that makes a runner.
Read MoreCUES Podcast with James Lenz, Episode 55
Bryn discusses strategic planning, the importance of the core elements of strategy, and staying true to them.
Read MorePublished on CUNA CU Broadcast Studio
Bryn stopped by the CU Broadcast Studio to discuss how to deliver a consistent member experience to drive growth.
Read MorePublished on CUES CU Management
Before you became the captain of your ship, chances are you focused on your individual priorities, then your crew’s priorities, and then your organization’s priorities. You likely spent the majority of your time making sure “your work” got done and that you did it well while hoping to earn a promotion.
Read MorePublished on CUES CU Management
When marketers talk about metrics, often the thought is to put marketing measurements in place to assess your team’s performance. However, with the right metrics in place, you can also assess how your members are performing over time, which could be more important to your credit union’s long-term success.
Read MorePublished on CUES CU Management
Is your credit union a good date? Are you onboarding members to trust you and want to commit to a long-term relationship? Chances are your credit union could improve its dating skills.
Read MorePublished on CUInsight
A friend recently shared that her 13-year-old daughter was trying to activate her debit card and the phone prompt asked her to press “pound.” She had to put the phone down and ask her mother what was “pound?” To her daughter, # is a hashtag, she’d never heard it referred to as a pound sign!
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